Founder, Producer, Strategist

My name is Melani Carter, and I bring a strong background in sports media, marketing strategy, and entrepreneurship. My experience spans producing, creative strategy, and developing impactful branding campaigns across respected organizations such as Turner Broadcasting and the Atlanta Falcons. I began my journey in sports media as an intern for the 2 Live Stews at 790 The Zone, a local Atlanta radio station, during my college years. That early opportunity sparked my passion for the industry, paving the way for key roles, including Supervisor of Corporate Partnerships and Suites with the Atlanta Falcons and NBA Broadcast Operator for NBA League Pass and NBATV at Turner Broadcasting.

Today, I proudly lead as the Founder of MADE for the W, a groundbreaking platform dedicated to celebrating women's sports, lifestyle, and sneaker culture. At MADE for the W, our mission is simple: to empower women in sports media by offering exclusive access and amplifying their voices. I am committed to creating authentic content and telling stories that allow athletes to be seen and heard on their own terms. In a landscape that often overlooks women’s contributions, MADE for the W stands as a catalyst for change—championing authenticity, inclusivity, and redefining how women are portrayed and celebrated in sports media. We are passionate about bridging the gap and ensuring women athletes and creatives receive the recognition they deserve.